![]() ![]() Hyper casual games also often installs-per-mille as their main advertising performance metric, allowing developers in the category to invest in high-performing creative elements in appealing formats (like rewarded and playable ads) that deliver impressive results. Although the average lifetime value of hyper casual game players is lower than in other categories, the revenue stream is more consistent and reliable since it’s spread across a wider group of users. Hyper casual games, on the other hand, monetize their entire user base by combining in-app ad monetization with in-app purchases, instead of focusing exclusively on a small group of big spenders. Because the IAP model relied on a very narrow group of high-spending users, truly valuable users were hard to develop and user acquisition costs kept going up. Until about 2013, in-app purchases (IAP) were the most popular monetization method for mobile games. One of the most important distinguishing features of hyper casual games is the category’s revenue model. The leading publishers in the hyper casual game space include:īack to top Are Hyper Casual Games Profitable? Mobile game studios will often partner with app publishers to bring their hyper casual games to market. For developers, hyper casual games are also easy to build and launch due to their lightweight design. Hyper casual games lend themselves well to these short bursts of activity since they are designed to be as easy as possible to pick up and play right away. As the gamer demographic changed, so did gamers’ behavior patterns instead of parking in front of a screen to play a game all day, most mobile gamers today fit their playtime in while multitasking or waiting for other activities to start, for example. Gamers today don’t fit the young, male stereotype that once dominated the scene - one-third of mobile game players are over 45 and more than half are women. So how did hyper casual games get so big so fast?Ĭhanging demographics has a lot to do with it. The category’s rise to dominance happened relatively quickly back in 2017, hyper casual games accounted for 17% of mobile game downloads, earning them third place behind puzzle games (15%) and arcade games (19%). Converted to a dollar amount, some estimates put hyper casual games revenue at upwards of $3 billion annually. By 2020, hyper casual game download rates had climbed to 11.8 billion. In 2019, the hyper casual games market accounted for over 45% of all mobile game installs, clocking in at approximately 7.8 billion downloads. What Does The Hyper Casual Boom Mean For The Industry? Hyper Casual Games Market Size ![]() Want to learn more about hyper casual games? Check out Hyper Casual Games: A Publisher's Guide. ![]()
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